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What business issues/customer pain points led to desire to change? 

  • The process for purchasing your first home is lengthy and disconnected
  • Requires creating many different accounts on different platforms:
  1. Submit profile information on platform 1
  2. Upload specific documents on platform 2
  3. Get bank statements through platform 3 and upload to platform 2
  4. Send messages on platform 4
  5. Video call on platform 5
  6. etc
  • Double handling of data
  • Customer has to enter the same information multiple times through the purchasing journey

Why did the Customer reach out?

  • Wanted to improve the process flow for a customer purchasing their first home
  • Potentially an all-in-one solution
  • Taking the existing experience to the next level

Was there a previous solution? 

  • Signing up and creating multiple accounts
  • Entering the same data into each account
  • Manual handling of communication between third party providers
  • A different piece of technology for each step of the process
  • An all-in-one solution did no exist previously

If so, why was it inadequate? 

  • Too many accounts needed to be created
  • Too much double handling of the same data
  • Some technology platforms were difficult to use
  • Quality of data required following up on

What solution(s) was proposed? 

  • Responsive web application
  • Centralised database
  • Cloud-based storage
  • Seamless partnerships and integrations
  • An all-in-one, start-to-finish process flow for purchasing your first home
  • WebRTC video chat
  • Real-time chat
  • Digital signing

How were Automatum engaged? 

  • Deploying the infrastructure required to host the solution in a timely manner inline with the required security safeguards of integrating to financial institutions. 

What were the key technologies used for this solution? 

  • Ruby on Rails framework
  • EC2 instances
  • S3 storage
  • Redis server
  • Action cable
  • Docker
  • ECR
  • SES
  • SNS
  • VueJS
  • AWS Chime

Were there any unusual or unique aspects to this project?  

  • Recommended that data and storage be based in Australia
  • Certain portions of the platform needed to be real-time
  • Devices needed to be WebRTC compatible

Who is using the solution or affected by it? 

  • First home buyers
  • Real-estate investors
  • Real-estate developers
  • Real-estate marketers
  • Brokers
  • Builders

How well does the solution resolve the customer's challenge(s)? 

  • Customers are able to get onboarded into the system and essentially purchase their first home without needing to leave the system to create another account
  • Paperless system
  • Double-handling of data is reduced
  • Everything in one place

What are the Business benefits? (Measurable!) 

Cost Savings 

  • Massive savings in time
  • Doesn't cost the customer to use the platform


  • Managing the flow for purchasing a new home is all in one place
  • The main documents and information is accessible from a few clicks away instead of having to go off system
  • Key person risk has been mitigated as all the documentation relevant to an application is available in a single place instead of being in the hands of a single person


  • The business has access to all the data available in each application
  • Information isn't being withheld and in the handles of a sole person

End user satisfaction 

  • Time to purchase your first home has dramatically improved
  • Performance can be tracked in real-time
  • Relevant details and documents are readily available
  • Simple all-in-one process

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